Introducing UV Pay
Devoted Darlings just got simpler, with even more ways to earn
Say hello to the new Devoted Darlings program. We’re making updates to give you more ways to conveniently earn rewards when you shop. Please read on to learn more about what’s changing.
100 Points = $1 — No complex point structures
Gain Crush status at $350 $250 — Easier to level up!
UV Pay is now integrated — Boost your rewards
Devoted Darlings has a new rewards earn and redemption rate across all tiers – now, 100 points is worth $1 at redemption. We’ve made these changes to make rewards redemption easier to understand. Additionally, we’ve integrated UV Pay into Devoted Darlings. UV Pay is our own branded payment method, similar to a Target Circle Card or Kohl’s Charge Card. When you open an account, you’ll earn rewards at a 2X rate on purchases and unlock additional perks, incentives, and benefits. And, you’ll immediately start earning points at the Crush tier – 5 points per dollar spent! Points you earn with UV Pay will be deposited into your existing Devoted Darlings account.
Please note that these changes take effect with purchases made on or after July 31, 2024.
Boost your rewards with UV Pay
Free
Spend $250
Spend $550
Cardmembers start here
Points Earned
1 point per dollar spent
2.5 points per dollar spent
3 points per dollar spent
UV Pay members earn Double Points
Bonus Weekends
1.5x points weekends
2x points weekends
2x points weekends
Entry Rewards
150 Points Upon Entry
300 Points Upon Entry
Birthday Rewards
300 Birthday Points
500 Birthday Points
UV Pay members earn Double Birthday Points
Member Exclusives
Early Access & Special Sales
Early Access & Special Sales
Free
1 point per dollar spent
1.5x points weekends
Spend $250
Cardmembers start here
2.5 points per dollar spent
UV Pay members earn Double Points
2x points weekends
150 Points Upon Entry
300 Birthday Points
UV Pay members earn Double Birthday Points
Early Access & Special Sales
Spend $350
3 points per dollar spent
UV Pay members earn Double Points
2x points weekends
300 Points Upon Entry
500 Birthday Points
UV Pay members earn Double Birthday Points
Early Access & Special Sales
Please note – we’ve made a one-time adjustment to your existing points balance to ensure the value of your rewards IS NOT impacted with this change. Additionally, we’ve already deposited points for existing UV Pay cardmembers into your Devoted Darlings account.
Cardmembers unlock exclusive rewards
Lightning Offers
Exclusive Campaigns
UV Pay Challenge
Earn 1,000 Points after spending $500 within 90 days from account opening
1000
points
Limited Time Only
Frequently Asked Questions
Changes to Devoted Darlings
What is happening to Devoted Darlings?
We’re adjusting the earn and redemption structure to make the program easier to understand. In conjunction with this change, we’re integrating UV Pay into Devoted Darlings.
What is UV Pay?
UV Pay is our own payment method just like a Target RedCard or Kohl’s Charge Card — but specific to Unique Vintage. Customers who choose to adopt and use UV Pay will earn more rewards and unlock additional benefits. Learn more about the benefits of UV Pay.
What happens to my existing UV Rewards points?
Nothing. There is no impact to points you’ve already earned, and there is no impact to their value when you redeem them.
Will my existing Devoted Darlings points be worth less when I redeem?
No. We’ve made a one-time adjustment to your existing Devoted Darlings balance to ensure the value of your points remains unchanged. Going forward, the redemption rate for points will be: 100 points = $1.
Will I earn Devoted Darlings points at the same rate?
No. Reward earn rates for Devoted Darlings accounts will be updated, effective for purchases made on or after [date of launch].
Are there any other changes to Devoted Darlings?
Yes! We’ve made it even easier to qualify for Crush by lowering the spend requirement from $350 to $250. You’ll still get to take advantage of special offers like double point days and early access to sales, too.
About UV Pay
What are the benefits of signing up for UV Pay?
UV Pay customers will earn 2X reward points for all purchases they make with UV Pay. Additionally, there are offers and incentives specific to UV Pay that will be made available for account holders.
Is UV Pay a credit card?
UV Pay is a digital store card, similar to programs like the Target Circle Card or Kohl’s Charge Card. You can choose the UV Pay product that is best for you — either apply for a credit card or link and pay directly out of your bank account.
Is UV Pay available for everyone?
Yes. If you don’t want or are not eligible for a UV Pay Credit account, you can still open a UV Pay Debit account and link your bank account to take advantage of the program. Please note that you must be over the age of 18 and must reside in the United States to join UV Pay.
Where can I find out more about UV Pay Credit and Debit options?
You can read all about both products here.
If I open a UV Pay account, where will I find my points?
Points earned through UV Pay can be found in the same points bank as your existing Devoted Darlings account. You can always view your up-to-date balance by logging in here.
How do I redeem points earned through UV Pay?
You can redeem points earned through UV Pay in the same manner as you redeem points earned through Devoted Darlings in the past. The redemption experience is unchanged.
What if I have an existing Devoted Darlings points balance?
Not a problem! Points earned in both Devoted Darlings and UV Pay are managed in the same points bank. If you have an existing Devoted Darlings balance and open a UV Pay account, any points earned with UV Pay will simply be added to your existing points balance.
What if I open a UV Pay account but don’t complete my purchase using UV Pay?
You’ll earn points at the rate consistent with your Devoted Darlings tier. You must use UV Pay to take advantage of the 2X points multiplier.
I still have questions about UV Pay, where can I go to learn more?
You can read an FAQ on our partner Tandym’s website here. Or, you can reach their customer support by sending an email to support@bytandym.com.